September 19, 2020 3 min read


For the busy person who doesn’t have all time to spend in front of a mirror

First, there were cute cushion blushers,then alphabetised BB, CC and even DD creams came along, and now we're obsessed with glass skin,snail slime and everything in between. It's official – K-Beauty has emerged from the depths of Reddit to cement its place in the global beauty lexicon.

But what is K-Beauty?

Refreshingly, this isn't yet another Kardashian franchise situation. Essentially a name to categorise the Korean influence upon our own skincare routines and the epic product imports from the country itself, K-Beauty isthesecret to looking as luminous as is humanly possible.

While K-Beauty is no longer a new concept to us, its typically kitschy aesthetic kept it confined to teenage beauty cabinets for a few years. But now, Korean skincare has truly come of age, with a selection of sophisticated Korean lines that will appeal to the skintellectual as well as the K-Beauty obsessive.

The Korean 10-step beauty routine

When K-Beauty shot into the mainstream, its fabled 10-step routine left people equally intrigued and exasperated. Traditionally, Korean women favour glowing 'glass' skin over layers of foundation, and a lengthy routine that focuses on clarifying, toning and layers of hydration allows them to achieve optimum luminosity.

To survive in this competitive market, Korean beauty brands have seriously raised their game, offering unrivalled efficacy to meet the savvy consumer’s stringent standards.

But who has the time for a full 10-step routine?

If you are not an Instagram beauty blogger, have a hard time keeping complicated routines or you just like getting out of bed later and into bed earlier,skipcare is the way to go. What is skipcare? Skipcare is the skincare routine where you take the essential parts of the 10-step and cut down on your prep time in order to have your skin look fabulous.

  1. Double cleanse

Why?  Clean = pristine. Your first, oil-based, cleanser (yes, there will be two), is used to dissolve make-up and grime that sits on the surface of your skin, allowing your second clean (usually a foam or stick) to tackle pollution and impurities from within the pores.

What? Double Cleanse Box with the Georganic Red Yeast Rice Deep Cleansing Oil and Foaming Cleanser

Fletna Georganic Double Cleanse Box with Red Yeast Rice Deep Cleansing Oil and Foaming Cleanser

  1. Tone

Why?  To remove any left-over cleansing residue, and prep the skin for the next steps.

What?  DEWYTREE The Clean Lab AC Dew Calamine Toner

  1. Serum

Why? Ok, this one’s easy. Slather on your favourite boosters, serums and ampoules to clarify, brighten, or simply hydrate with concentrated active ingredients. Typically, K-Beauty treatments are highly results-focused, holding up to ingredients-list scrutiny with ease.

What? Georganic Galactormyces Intensive Oil Serum for everyday use

Fletna Georganic Galactomyces Intensive Oil Serum

Georganic Propolis Care Serum for sensitive and acne-prone skin

Fletna Georganic Propolis Care Serum

  1. Sheet Mask

Why?We’re not suggesting you reach for a sheet mask every day, but they are a great weekly treat to help infuse more moisture into your skin, leading to that elusive glass-skin glow.

What?  Anything you need, there is a whole selection!

Girl with a sheet mask, holding a selection of sheet masks for acne, hydration, anti-aging and glow

  1. Cream

Why?You've come so far, you may as well finish the job with a seriously hydrating your skin to replenish it overnight or prepare it for a hard day. Only this time it'll be supercharged by the other products you've already put on your face.

What?  Anything you need, we have you covered!

  1. And one for the AM...

Why? Of course, the most crucial part of this whole elaborate routine is the SPF. Every. Single. Day. Slather it on to eschew sun damage and all the icky side effects that come with it, obviously.

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